Author: Adam Sargent

Secure, Simple Contracting and Payments — Built for You

KEEP is the industry’s first regulated platform built to support talent managers and agents with everything they need to manage usage, rights, and payments — all in one place.

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🛡️ We Never Charge Talent or Agents

KEEP is completely free for you and your talent. No subscription fees, no hidden costs — ever. We work with talent representatives around the world to build tools that genuinely make your work easier.

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📄 Manage All Your Talent Contracts in One Place

• Organise contracts per talent, with profile-level visibility
  
• Fill in and execute contracts on their behalf
  
• Built-in calendar reminders for expiries and renewals
  
• Searchable license history, always at your fingertips
  

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👥 Built for Multi-Agent Organisations

Whether you’re a solo agent or part of a larger team, KEEP supports multi-agent setups. Everyone on your team can access the contracts they need — with all remittances and payments flowing securely to a single central account.

• Shared organisation-wide access
  
• Unified remittance and financial reporting
  
• One central payment destination — no fragmentation
  

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🔍 Full Transparency on Rights and Renewals

Contracts are held directly between the hiring company and the talent manager — ensuring you retain full visibility and control. KEEP tracks all usage terms and renewal dates automatically, sending you advance notice when it’s time to renew and alerting the clients that their licence is coming to an end. 

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💸 Payments That Work for You

• Funds flow directly to you, with automated remittance
  
• Multi-agent organisations can consolidate all payments to one place
  
• Secure, FCA-regulated payouts globally
  
• FCA-regulated payments mean bank details stay current and secure — making it easy to automatically receive payment for pre-agreed usage options year after year. This removes friction for brands and agencies and helps drive more licensing and renewals for your talent.

Institutional memory refers to the collective knowledge, experience, and expertise accumulated within an organization over time—encompassing processes, best practices, and lessons learned.

In the advertising industry, institutional memory takes many forms. It could be a century of world-leading creative heritage or the strategic foundations that drive campaigns. However, one area increasingly stretched to its limits is contracting and finance. As margins shrink, accounts and business affairs teams are often the first to feel the pinch.

At KEEP, we’ve observed over the past five years that exceptional individuals managing some of the most critical aspects of advertising—contracts, rights, and compliance—are overstretched, becoming single points of failure in the process. The consequences? Clients face compliance risks, overspending on rights management, and inefficiencies in content origination year after year.

We set out to capture this knowledge, empower experts, and eliminate the grunt work. Running a shoot with 1,000 extras should take minutes, not weeks. Business affairs teams should be free to focus on high-value negotiations, legislative compliance, and clearances—not buried in admin.

KEEP was built to provide organizations with the most powerful and dynamic dataset. Every contract, payment, and interaction within our platform creates a unique data point—not based on what we prescribe, but shaped by each business’s needs. We help preserve institutional knowledge, free up resources for high-impact work, and cut costs in contracting and production payments.

As the industry shifts toward generative AI, having contracts as static PDFs in a folder is no longer enough. Your paperwork should work for you.