R/GA are one of KEEP’s oldest customers, and utilise KEEP across a myriad of clients for contracting, payments and consultancy.
Client: A major international shoe brand with a strong focus on youth engagement and innovative advertising.
Project: A teen advertising campaign featuring a series of stills and moving image deliverables, managed by RGA.
Challenges: R/GA faced difficulties in centralising contract data, streamlining talent management, and ensuring efficient payment processing. Traditional workflows were fragmented, costly, and heavily reliant on specific individuals.
Solution: KEEP provided a structured approach to contract management, talent onboarding, and payments, allowing for a more seamless and secure workflow.
Results: R/GA achieved substantial time and cost savings, improved contract oversight, and enhanced agent and talent relationships through KEEP’s integrated platform.
Objective The aim was to execute a teen-focused advertising campaign, ensuring efficient contract execution, talent onboarding, and payments. By leveraging KEEP, R/GA aimed to reduce operational complexity and improve collaboration across stakeholders.
Quote: “KEEP allowed us to formalise and centralise our workflows, giving us invaluable oversight into our campaigns while reducing costs and resource strain.”
Key Challenges
- Contract Management: Manual contract execution processes were slow and lacked a unified system.
- Talent Coordination: Managing multiple feature and child talents with their respective agents was cumbersome.
- Payment Processing: Ensuring secure, compliant, and timely payments for talent required significant effort.
- Stakeholder Communication: Various internal and external stakeholders made the contract finalisation process complex.
- Data Visibility: A lack of centralised insights into campaign progress and contractual obligations created inefficiencies.
How KEEP Addressed the Challenges
- Centralised Contracting: KEEP enabled quick and efficient contract setup, reducing the need for multiple supplier onboardings.
- Talent Management: The platform facilitated seamless onboarding of all required talent while ensuring compliance.
- Automated Payments: Payments were streamlined through KEEP, allowing for regulated, expedited transactions without manual processing.
- Seamless Collaboration: KEEP’s platform allowed external suppliers, such as the production company, to work within a unified project ecosystem.
- Operational Efficiency: By minimising reliance on key individuals, KEEP provided structure and continuity even when internal teams changed.
Results
- Time Savings: Resource time within R/GA’s internal team and the external production team was reduced by 20–30%.
- Cost Reduction: Talent payment costs decreased by 16%.
- Improved Financial Processes: The finance team avoided additional onboarding tasks, saving valuable internal resources.
- Enhanced Oversight: Stakeholders gained real-time insights into the campaign’s contractual and financial aspects, reducing reliance on fragmented communication.
Insights and Unexpected Benefits
- Agent Relationship Management: KEEP effectively handled agent communications, streamlining processes beyond initial expectations.
- Data-Driven Decision Making: The platform provided critical campaign insights, improving procurement strategies.
- Improved Stakeholder Experience: A unified platform meant all teams, from production to finance, operated with greater clarity and efficiency.
Recommendations
KEEP has demonstrated its value in streamlining production workflows and contract management for complex advertising projects. The platform is highly recommended for agencies and production teams looking to:
- Improve contract execution and talent management.
- Reduce administrative burden and manual errors.
- Enhance financial oversight and compliance.
- Gain actionable insights for future campaign optimisation.
R/GA plans to continue leveraging KEEP’s capabilities across its broader client base, recognising its role in delivering structured, cost-effective, and scalable production processes.